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The FoodBev Awards team is excited to introduce the first of our esteemed panel of judges for 2025! Meet Mash Chiles, managing director at Gourmet Partners Brand Builders, a provider of consultancy services for commercial strategy and sales in the UK's speciality food sector. Mash, who is new to the judging panel this year, shares some insights into his role at Gourmet Partners...

With extensive experience in supporting and growing speciality food brands, we generate distribution routes and form strategic alliances across the UK’s speciality food sector. We collaborate with brands ranging from Australia and across the EU, to domestic companies offering traditional and global ethnic food innovations.

We are deeply involved in our clients’ business operations, leveraging our wide network of contacts and expert advice to drive sales and develop marketing strategies for both start-ups and established food brands.

Brand Builders is innovating in the speciality food sector, providing a dedicated and comprehensive field sales solution for our clients.

Securing a listing with a reputable distributor is challenging, and even after achieving this, there are no guarantees that your products will reach the right retailers. We address this by carefully selecting non-competing speciality food brands to present to independent retailers across the UK, acting as our clients’ brand ambassadors and sales representatives on the road. We efficiently manage all field sales operations, resulting in substantial savings in staffing expenses, and ensuring that the brand receives the dedicated attention it deserves to thrive in a competitive market.

Each month we provide our clients with comprehensive reporting, including competition analysis, delivering direct and distributor sales, delivering samples, and providing tasting services.

Learn more about FoodBev's awards and our 2025 World Food Innovation Awards by visiting the FoodBev Awards website.

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