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Red Bull reveals Citrus Zest flavour as next Summer Edition
Red Bull UK has announced its latest seasonal flavour innovation: Summer Edition Citrus Zest, available in retail now.
Red Bull expands Editions portfolio with Cherry Sakura-flavoured Spring Edition
Red Bull has launched its first-ever Spring Edition, introducing a Cherry Sakura flavour to its growing Red Bull Editions range.
FoodBev (Un) Wrapped: What you loved reading in 2025
Some of our most-read articles of the year featured popular producers and brands, including Red Bull and PepsiCo, and covered everything from new product launches to political turmoil on the world’s stage. To mark the closure of the year, here are the stories that had you clicking during 2025.
Tesco to launch exclusive Red Bull advent calendar for limited one-week run
Tesco has launched an exclusive Red Bull advent calendar, available in stores for one week only while stocks last.
European Commission launches antitrust probe into Red Bull
The European Commission has opened an antitrust investigation to assess whether energy drinks company Red Bull has illegally restricted competition within the category.
Red Bull, Rauch and Ball Corp to build $1.5bn beverage campus in North Carolina
Red Bull, Rauch and Ball Corp are set to break ground on a $1.5bn manufacturing and distribution campus at the former Philip Morris site in North Carolina.
Red Bull is the Austria-based manufacturer of the energy drink of the same name, launched by Dietrich Mateschitz in 1982. On a business trip to Thailand, Mateschitz discovered the energy drink Krating Daeng (meaning ‘red bull’) and found that it helped cure his jet lag. He partnered with Chaleo Yoovidhya, the founder of Krating Daeng, to each invest $500,000 into a new energy drink venture by the name ‘Red Bull’ that subsequently became an international brand. Yoovidhya and Mateschitz both took a 49% stake, with the remaining 2% stake going to Yoovidhya’s two sons.
Today, the company is just as well known for its sponsorships and sporting involvement as it is for the energy drink: Red Bull founded the football teams RB Salzburg, RB Leipzig and New York Red Bulls; the ice hockey teams Red Bull Salzburg and Red Bull München; the Formula 1 racing teams Red Bull Racing and Toro Rosso; and sponsors or lends its name to countless other sporting events. Mateschitz and Yoovidhya have estimated personal fortunes of $4 billion apiece.
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