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Red Bull is adding a seasonal flavour to its Editions portfolio with the launch of Red Bull Winter Edition Pistachio & Berries, combining a nutty pistachio flavour with a berry finish.

The new energy drink will be available across all channels from 28 September, with the 473ml format launching in Tesco stores from 18 September.

Red Bull said the new flavour taps into the growing popularity of pistachio, while bringing a seasonal proposition to the energy drinks category. The company said the combination is designed to offer consumers a sense of discovery and novelty during the winter period. Despite its nut-inspired flavour, the product does not contain nuts.

The launch follows research commissioned by Red Bull indicating consumer interest in pistachio-flavoured energy drinks. According to a VYPR sample of 252 energy drink consumers conducted in April 2026, more than two-thirds of 22-44-year-olds surveyed said they would consider trying a pistachio-flavoured energy drink.

The new Winter Edition forms part of Red Bull's wider Editions strategy, which has seen the brand introduce a succession of limited and seasonal flavours to encourage trial and bring new occasions to the category.

Red Bull said stores now stock an average of nine Editions, while rate of sale has continued to increase with seasonal launches. The company also reported that 60% of energy drinkers are now aware of Red Bull Editions.

Recent launches in the Editions range include Citrus Zest Summer Edition, for summer 2026, and last year's Winter Edition, Fuji Apple and Ginger.

Red Bull Winter Edition Pistachio & Berries will launch in both full-sugar and sugar-free variants, with a selection of can size formats including 250ml, 335ml and 473ml.