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#2 Crunchtime podcast: Digital technologies to prevent fraud and counterfeit activity in F&B
Phoebe Fraser

Phoebe Fraser

16 August 2024

#2 Crunchtime podcast: Digital technologies to prevent fraud and counterfeit activity in F&B



Hello and welcome to our second episode of Crunchtime, an interactive podcast series where you choose the topics and we bring the experts!


In this episode, we dive into the crucial issue of food and beverage fraud, with the spotlight on a key topic: 'Digital technologies to prevent fraud and counterfeit activity in the F&B sector'.


Join us as we speak with six expert panellists:


🎤 Richard Leathers, global quality lead at Campden BRI

🎤 Alexandre Pouget, neuroscience professor at the University of Geneva

🎤 Ian Eastwood, co-founder and CTO of Eluceda

🎤 Mark Thomson, retail industry director EMEA at Zebra Technologies

🎤 Susan Flake, Avery Dennison's global director of business development food identification solutions

🎤 Ken Sickles, Digimarc's executive vice president and chief product officer


(L-R Richard Leathers, Alexandre Pouget, Ian Eastwood, Mark Thomson, Susan Flake and Ken Sickles)

The fight against fraud in the food and beverage space is critical, and digital technologies are at the forefront of this battle. Our experts will discuss cutting-edge solutions, such as blockchain for supply chain transparency, AI for detecting counterfeit products and advanced labelling technologies to ensure product authenticity.


Join us for an engaging discussion filled with insights and practical advice on leveraging digital innovations to safeguard the integrity of the F&B sector.

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