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#3 Crunchtime podcast: Broadening the appeal of active/sports nutrition products
Melissa Bradshaw

Melissa Bradshaw

20 September 2024

#3 Crunchtime podcast: Broadening the appeal of active/sports nutrition products



Hello and welcome to our third episode of Crunchtime, an interactive podcast series where you choose the topics and we bring the experts!


In this episode, we dive into specialised nutrition, with the spotlight on a key topic: 'Broadening the appeal of active/sports nutrition products'.


Join us as we speak with five expert panellists:


🎤 Sarah Meyer, head of sales development for sports and health nutrition at Arla Foods Ingredients

🎤 Vaughn DuBow, global senior director of product marketing for health and wellness at ADM

🎤 Paula Garcia, global R&D director for specialised nutrition at Cargill

🎤 Cressida Cable, head of sales for retail and pharmacy chains at Sirio

🎤 Aimee Wheeler, vice chair of the European Specialist Sports Nutrition Alliance and senior regulatory manager at The Hut Group


(L-R: Sarah Meyer, Vaughn DuBow, Paula Garcia, Cressida Cable and Aimee Wheeler)


As the sports nutrition market broadens to encompass a more general holistic wellbeing approach, we discuss how the appeal of such products is reaching a wider consumer group, in which we find consumers with varying active lifestyles and nutrition needs.


Join us for an insightful deep dive into the opportunities and challenges currently faced by this dynamic sector.


#Crunchtime #SportsNutrition #ActiveNutrition #Wellbeing #Health


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