The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

PepsiCo's 7Up brand has debuted several new flavour innovations as part of its new global brand platform, ‘Super Duper Refresher’.

In addition to its recently launched Pink Lemonade variant in the UK, which brings raspberry flavours to the drink’s classic zero-sugar range, the brand is also rolling out new innovations in Egypt, the United Arab Emirates (UAE) and Pakistan.

A brand-new range, 7Up Extra Fizz, emphasises fizz as a key component of the drinking experience, described as offering ‘elevated carbonation with a refreshing burst of bubbles’ to combat flat soda, even on the hottest of days. The range is now available in Egypt and UAE, with launches planned for Saudi Arabia this summer.

Launching in Pakistan, the new 7Up Mint Lemonade offers a ‘crisp, cooling twist’ of minty flavours combined with the brand’s citrus signature. It can be enjoyed alone or to create fresh cocktail or mocktail mixes.

The ‘Super Duper Refresher’ platform is backed by sensory research and consumer insight, aiming to ‘set a new standard’ in functional refreshment through new product launches and creative campaigns.

7Up will continue to expand its core portfolio as part of the platform, delivering new flavours and product ranges that are designed to tap into the core sensory elements of refreshment.

Salman Butt, marketing director at 7Up, said: “Since its creation, 7Up has been bringing delicious beverages to the world, and we’re continuously exploring different ways to refine and advance the Super Duper Refresher experience for today’s consumer”.