Anheuser-Busch InBev‘s Corona brand has unveiled its first non-beer beverage release with the launch of a sparkling alcoholic fruit juice drink – Corona Tropical.
The distilled spirit-based beverage is made with a hint of real fruit juice and will be available in several tropical flavours. The release contains no added sugar and has less than 100 calories per can.
Corona Tropical has an ABV of 4.5% and is available in three flavours – Guava & Lime, Raspberry & Lemon and Grapefruit & Lemongrass – in the UK. In Latin American markets, Corona Tropical has an ABV of 4.2% and is available in four flavours – Lemon & Lime, Grapefruit & Lime, Pineapple Mango & Lime and Strawberry Cherry & Lime.
Felipe Ambra, global vice president for Corona, said: “Corona is a brand that was born from the tropics and as we encourage consumers to embrace the lifestyle around the world, we’re excited to offer a new Corona beverage to those who love the brand but are looking for options outside of beer”.
He continued: “It is our mission to bring paradise to people everywhere and our newest innovation does just that. We created a more flavourful and very approachable alcoholic beverage so that everyone can enjoy the feeling of paradise done the Corona way”.
The brand’s newest innovation will be rolled out globally across China, Colombia, Peru, Panama, Ecuador and the UK, with additional markets launching later this year, starting with Canada.
The products are available now across the UK in selected Tesco, Budgens, Londis and Premier stores in 330ml single cans for an RRP of £2.75 and an eight-pack variety box for an RRP of £16.
© FoodBev Media Ltd 2022
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