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Air Up, a hydration brand known for its scent-based water flavouring system, has expanded its flavour range with the launch of Dragonfruit-Lychee pods.
The new flavour combines dragonfruit and lychee aromas and is designed to make plain water taste flavoured using scent alone, without sugar, sweeteners or additives.
The pods are available in packs of three for £6.99, with each pod designed to flavour up to 25 litres of water.
The launch follows research commissioned by Air Up, which found that 11% of UK adults say they feel constantly dehydrated, while 21% report that water is their least favourite drink.
The company also cited NHS guidance recommending that most adults aim to drink six to eight glasses of water per day. According to the research, hydration challenges are more pronounced among younger adults, with more than one in five under the age of 35 saying they struggle to stay hydrated.
Air Up said it now offers more than 25 flavours across its range, spanning wellness-inspired, soft-drink-style and limited-edition options, as it continues to expand its product portfolio.
The Dragonfruit-Lychee pods launch alongside the Air Up Click bottle, a new reusable bottle design with a recommended retail price of £34.99. The bottle is available in Cosmic Purple, Midnight Black and Ocean Teal.
Both the Dragonfruit-Lychee pods and the Click bottle are available via the Air Up website.
Top image: © Air Up
