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A new functional hydration beverage brand, Flydrate, has launched in the UK, targeting the air travel industry exclusively.
The drink has uniquely been developed specifically for the low-humidity conditions experienced during commercial air travel. It has been formulated by scientists in collaboration with airline pilots and cabin crew.
In an aircraft cabin, the air drops to as low as 10-12% relative humidity at cruising altitude – the Sahara Desert averages at around 25%. Drinks commonly consumed on-board, such as coffee and alcohol, can worsen dehydration, leading to common effects such as headaches, brain fog, fatigue and intensified jet lag after landing.
On a long-haul flight, the body can lose up to two litres of water through breathing – a similar amount to what many runners lose through sweat during a marathon, Flydrate highlighted.
Flydrate was built with this in mind. The product is a lightly carbonated lemon and ginger-flavoured electrolyte beverage with no sugar, no caffeine and no carbs.
The formula, which is also entirely vegan and gluten-free, combines potassium, magnesium and pink Himalayan salt for hydration at altitude. It also contains a blend of vitamins C, D3 and B5, zinc and taurine to target fatigue and support immunity.
Flydrate drinks are launching in a 250ml can format, designed for liquid restrictions and on-the-go consumption. Each of six aviation-inspired can designs is dedicated to one of the world’s great flight routes, from the Concorde route between London and New York to the record-breaking 19-hour Singapore to New York service.
The drink has secured listings throughout UK private aviation airport Farnborough Airport, as well as in every room of the Aviator Hotel and in London’s Battersea Heliport. It has also landed in a number of hospitality venues including London’s JW Marriott Grosvenor House.
Distribution is planned for expansion across UK private aviation, airport hospitality and travel retail through the remainder of 2026.
Top image: © Flydrate
