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California-based Joel Gott Wines has launched Sauvy B, a new line of ready-to-drink (RTD) canned Sauvignon Blanc spritz beverages with added electrolytes.

The unique innovation responds to the ‘spritz culture’ and functional refreshment trends, launching as consumer interest in lighter alcoholic beverages, wellness trends and convenient RTD formats continues to grow.

Sauvy B is made with California Sauvignon Blanc, sparkling water, electrolytes from Himalayan pink salt, and bright citrus flavours. It is available in lime and grapefruit flavours, with each 12oz can containing approximately 100 kcal, delivering a lower-calorie alternative to traditional wine and many RTD alcohol options such as canned cocktails.

The innovation was developed by fourth-generation California vintner Joel Gott and his wife and winemaking partner Sarah Gott, building on the pair’s longstanding Sauvignon Blanc expertise while aiming to ‘reimagine how wine can show up in everyday life’.

The 4.5% ABV drink is described as offering a ‘pure citrus flavour with soft, refreshing bubbles and a crisp, easy-drinking profile that fits all occasions’.

Co-founder Joel Gott said: “We saw an opportunity to bring together everything people are looking for right now: great flavour, convenience and a fresh take on Sauvignon Blanc”.

The drink is now rolling out in major US retailers including Target, Walmart and Total Wine & More, as well as online in select markets. It has a suggested retail price of $13.99 per four-pack, with expanded distribution and a national roll-out continuing into January 2027.