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British retailer Aldi has launched two new beers made from wasted bread and ‘wonky’ fruit in a bid to help the supermarket reduce its food waste.
Launched under The Hop Foundry brand, the sustainable beer offerings include Toast Brewing Another Round Session IPA and Freedom Brewing Misfits Summer Fruits Beer.
🍞🍺 Transforming one of the most wasted food items in the UK, bread, into beer, The Hop Foundry x Toast Brewing Another Round Session IPA has a citrusy flavour profile. It is brewed with 4,000 loaves of Aldi’s tiger bread, resulting in a 5% lower carbon footprint compared to a beer brewed with all malt.
Louisa Ziane, co-founder at Toast Brewing, said: “We’re excited to partner with Aldi on an IPA that’s as kind to the planet as it is to beer lovers’ tastebuds. By using Aldi’s surplus bakery bread, we’re saving a whopping three tonnes from going to waste. This beer embodies our nature-saving mission, meaning everyone can enjoy beer that’s better for the planet.”
🍓🍺 Made in partnership with Freedom Brewery, Aldi’s The Hop Foundry x Freedom Brewery Misfits Summer Fruits Beer is a vegan-friendly brew. Made with strawberries, blackberries, blueberries, and raspberries, saving nearly a tonne of fruit from going to waste, the IPA has a tangy and refreshing flavour profile.
Matt Willson, MD at Freedom Brewery, commented: “Partnering with Aldi is a testament to our shared passion for sustainability. At Freedom, crafting exceptional beers has always gone hand-in-hand with caring for our planet so we’re very excited to work with the supermarket in launching the exclusive Misfits Summer Fruits Beer.”
Julie Ashfield, managing director of buying at Aldi UK, added: “We know our shoppers are increasingly passionate about sustainability and are looking for ways to make a difference when shopping. By partnering with incredible innovators, we’re transforming surplus food into delicious, high-quality products that our customers can feel good about buying – all at Aldi’s every day amazing prices.”
The new beers made with surplus food are available to purchase in Aldi stores from today (11 November).
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