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UK supermarket Aldi is launching a new bagel seasoning inspired by the ‘everything bagel’ trend made popular in the US.

The seasoning is renowned in the US for its versatility. According to Aldi, it is the first to bring the popular seasoning to major supermarket shelves in the UK, previously only available via Amazon or select independent retailers.

Arriving in stores on 22 August for £1.49 per 60g, Aldi’s ‘Ready, Set…Cook! Bagel Seasoning’ is debuting in three flavours – black pepper, classic, and hot and spicy. It can be used to spice up various dishes including avocado on toast, fries, roast potatoes and eggs.

Aldi is launching the seasoning as part of its latest limited-edition American-inspired range. This includes meaty offerings such as ‘Cajun & Monterrey Jack Pork Sausages,’ ‘New York Beef Deli Burgers,’ and ‘Beef Brisket Burnt Ends’.

This latest launch follows the announcement that The Laughing Cow had introduced an 'everything bagel'-flavoured version of its iconic cheese triangles in the US, demonstrating the rising appeal of incorporating this trending flavour into new food formats and eating experiences.

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