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Melissa Bradshaw

Melissa Bradshaw

16 December 2025

All Things Butter rebrands to All Things Dairy, enters cottage cheese category

All Things Butter rebrands to All Things Dairy, enters cottage cheese category

British butter producer All Things Butter has rebranded to All Things Dairy alongside an expansion into the cottage cheese category.


The new range, All Things Cottage Cheese, will roll out across Ocado, Sainsbury’s and Waitrose from 1 January 2026.


All Things Dairy said its expansion comes at a ‘pivotal moment’ for the cottage cheese category, which is experiencing a ‘dramatic resurgence’ as consumers increasingly seek high-protein and minimally processed foods. Cottage cheese has become one of the fastest-growing chilled dairy products, with the category climbing more than 51% year-over-year according to Kantar data.


Aiming to address this rising demand, All Things Cottage Cheese is debuting with a 3-SKU, flavour-led range that reflects the brand’s continued focus on modernising everyday dairy products.


The ‘Natural’ SKU is crafted from just four ingredients, using grass-fed British milk and live cultures to deliver a clean label base designed for versatility. The range also includes fruit-led flavoured innovations ‘Mango’ and ‘Mixed Berries,’ both developed in collaboration with low-sugar preserve brand Fearne & Rosie.



Toby Hopkinson, co-founder of All Things Dairy, said: “We’re seeing [cottage cheese] used in everything from breakfast bowls and fruit-topped snacks to savoury spreads, dips and even high-protein baking, much of it driven by social media creators who have brought cottage cheese back into mainstream food culture”.


He noted that despite this surge, products on the market “haven’t really moved with the times,” adding that the company’s aim is to “make cottage cheese exciting again for a new generation of dairy shoppers”.


“With All Things Cottage Cheese, we wanted to create something that feels modern and inspiring: clean ingredients, bright flavours and a design that reflects how people cook and eat today.”


The range will roll out across major retailers from January 2026, with the Natural SKU available in 450g and 240g formats. The Mango and Mixed Berries variants will launch in 240g pots. RRPs begin at £1.85.



DSM | Leader
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