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UK dairy brand All Things has today (16 April 2026) announced a multi-million-pound investment led by The Equity Studio.

The brand, founded by chef Thomas Straker and entrepreneur Toby Hopkinson, officially launched as All Things Butter in 2023 after Straker’s butter recipe videos went viral on social media.

Since then, it has diversified its dairy portfolio to become All Things, rapidly growing into a wider platform with international presence and cross-category innovation. The brand recently tapped into another growing dairy trend – the resurgence of cottage cheese – with a new range, available in natural, flavoured and low-fat varieties.

This latest investment round, which also saw participation from Access Industries and Active Partners, comes at a pivotal time for the business. Its current national retail expansion is underway, including a Tesco launch in May, alongside an upcoming launch into a national US retailer in September.

All Things noted that while dairy has long been a functionally driven category marked by price-led competition, consumer behaviour is now shifting.

Brands are transforming everyday groceries into objects of taste, identity and cultural expression – a phenomenon described as the rise of the ‘status economy’ in food, the brand said. A recent report from HighSnobiety highlighted that more than 70% of consumers now treat groceries as a form of lifestyle expression.

Co-founder Hopkinson said: “Food used to be about convenience and price. But people want more from what they cook with every day. They want flavour, provenance and inspiration.”

All Things’ latest backing from The Equity Studio reflects the investment firm’s confidence in the brand’s ongoing growth into a scaled, multi-category dairy platform. The brand has successfully launched into the Middle East and is now preparing for further global expansion with its US launch.

It has confirmed a ‘strong NPD pipeline in adjacent segments’ beyond butter and cottage cheese, and will allocate a portion of the proceeds raised toward investing in its supply chain and farm partners. This marks the first step in its vertical integration strategy to support the scaling of cottage cheese production and expansion into additional categories.