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US plant-based nutrition brand Aloha has added a limited-edition Cookies and Creme protein bar to its portfolio.

The launch brings a familiar flavour to the brand’s line-up of high-protein, high-fibre bars while aiming to address common trade-offs around taste and ingredient quality in the protein bar category.

Aloha Cookies and Creme bar features a creamy white chocolate coating layered with crunchy chocolate cookie pieces, cocoa and a touch of sea salt. It is made with organic, whole food ingredients and the brand’s blend of pumpkin seed and brown rice protein.

Each bar delivers 14g of protein, 10g of fibre and just 5g of sugar, with no sugar alcohols or artificial sweeteners. Like all of Aloha’s protein bars, the bar is dairy-free and 100% plant-based. It is also free from common allergens gluten and soya.

Brad Charron, CEO of Aloha, said: “Cookies and Creme is such a nostalgic flavour combo for so many people. We wanted to evoke the comfort of a classic, but do so in a way that is undeniably Aloha. Meaning, it not only tastes great but uses premium, organic ingredients for nutrition that actually hold up.”

The bar is available for a limited time on Aloha’s website from 17 February, with distribution to select retailers beginning in April.