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Pernod Ricard-owned brand Altos has launched a new ready-to-serve cocktail, the Altos Strawberry Margarita, expanding its range following the success of its first ready-to-serve drink, Altos Lime Margarita.

The Altos Strawberry Margarita is crafted with Altos' Plata Tequila, Triple Sec, agave syrup and ripe strawberries. It is made from 100% blue agave through a collaboration between two renowned bartenders and a 'Maestro Tequilero', using traditional methods such as slow-cooking in brick ovens and crushing the agave with a centuries-old tahona stone.

Josh McCarthy, brand director for Pernod Ricard UK, commented: “Altos is leading the UK tequila revolution, continuing to shift perceptions of the category with a bartender-built brand that prioritises authenticity, education and craft over celebrity hype. Despite tequila’s growth, it’s still just over 1% of the UK spirits market. With so much headroom to grow, our excitement grows and we’re doubling down on visibility and retail presence to change this."

"This approach has helped us become the number one 100% agave tequila in UK grocery. Through this channel we’ve been champions of making bar quality margaritas accessible and seen our ready-to-serve flying.”"

Altos Margarita Strawberry is available in Asda, Tesco, Amazon and Go Puff this month, with a wider rollout planned later this year. The product is priced at £15 with an ABV of 14.9%.