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Jose Cuervo is expanding its ready-to-drink (RTD) offering in the UK with the launch of new Sparkling Margarita cans, as demand for convenient cocktail formats continues to grow.
The 250ml single-serve cans combine Jose Cuervo tequila with citrus flavours and a light carbonation, delivering a pre-mixed Margarita at 4.5% ABV.
The new product will be available in the UK from September, with an RRP of £2.55 per can. It will initially launch through WHSmith and independent off-licences.
The launch comes as the Margarita gains momentum within the UK drinks market. According to NielsenIQ data for the 52 weeks ending 12 July 2025, demand for ready-made Margarita drinks increased by more than 150% year on year, according to Jose Cuervo.
The cans are designed to be served chilled directly from the fridge or poured over ice, making them suitable for occasions including festivals, social gatherings, picnics and informal at-home drinking.
The product is also suitable for vegetarian and vegan consumers.
The launch comes as tequila continues to gain ground within the spirits category, while RTDs provide brands with an opportunity to broaden consumption beyond traditional at-home cocktail preparation or on-trade serves.
The launch extends Jose Cuervo's presence beyond traditional tequila and Margarita mix products into the fast-moving RTD segment.
The brand, which traces its history back to 1795, is part of Proximo Spirits' portfolio, alongside brands including Bushmills Irish Whiskey, The Kraken Black Spiced and 1800 Tequila.
