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3 February 2025

Ambrosia introduces new flavours to Deluxe Rice range

Ambrosia introduces new flavours to Deluxe Rice range

Ambrosia is adding two new flavours to its rice pudding portfolio: Caramelised Biscuit and Apple & Cinnamon.


Available in a twin pot format, the new flavours offer a 'snackable and indulgent dessert'.


The Deluxe Rice range is non-HFSS and made with fresh cream and 'premium' ingredients for a thick, creamy rice pudding. According to the company, the Deluxe Rice line-up has proven successful in attracting younger shoppers to the ambient desserts category.


The Caramelised Biscuit and Apple & Cinnamon flavours are available in selected Asda stores across the UK.

IFE 2024
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