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Anheuser-Busch has unveiled its latest offering, Michelob Ultra Zero Lime, aiming to capitalise on the burgeoning non-alcoholic beverage market

Set to hit shelves nationwide this January, the new brew promises a refreshing alternative for health-conscious consumers, featuring a 0.0% alcohol by volume content and only 39 calories per serving.

The introduction of Michelob Ultra Zero Lime is poised to enhance Anheuser-Busch's rapidly expanding non-alcohol beer segment, which has seen significant growth in recent years.

In 2025, the Michelob Ultra brand emerged as a top-selling and fast-growing beer in the US, with Michelob Ultra Zero capturing over 13.5% of the non-alcohol beer market.

This latest launch aligns with the company's commitment to meeting evolving consumer preferences for lighter, flavour-forward options.

Kyle Norrington, chief commercial officer at Anheuser-Busch, said: “Our focus is always on our consumers and ensuring that we continue to invest and innovate in growing segments to meet their needs”.

He added that the launch of Michelob Ultra Zero Lime represents another exciting choice for consumers aiming to maintain an active lifestyle without sacrificing taste.

Michelob Ultra Zero Lime will be available in six-pack 12oz bottles and select states will also offer it in 12-pack 12oz cans.

The product aims to attract a demographic of 21+ consumers who are increasingly seeking refreshing, alcohol-free beverages, particularly as the trend towards mindful drinking continues to gain traction.