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Arla has expanded its protein portfolio with the launch of a water-based protein drink, Arla Protein Water.

The product, which contains whey protein derived from milk, comes as demand for protein grows among Danish consumers, with the category increasingly extending beyond sports nutrition to everyday consumption.

Arla said the new drink complements its existing range of protein-rich products, offering an alternative format for consumers looking for convenient protein options.

The company said the drink is not intended to replace regular water, but to serve consumers looking for a protein-containing beverage in specific situations, such as after physical activity or while on the move.

Henrik Lilballe Hansen, country director at Arla Denmark, said: “Protein is no longer a niche. It has become part of many consumers' daily choices, which is why we also see a demand for new formats. With Arla Protein Water, we give consumers a fresh and easy way to choose protein, while building on our strong competencies within milk and whey protein."

Hansen added: “We start where the need for on-the-go products is greatest. This gives us a good starting point to learn from consumer reactions and assess how the category can develop over time."

Arla Protein Water launched in Denmark on 1 November 2026 and is available at locations including petrol stations and fitness centres.