Arla Protein launches ready-to-drink milkshake targeting on-the-go consumers

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Arla Protein has introduced a new ready-to-drink milkshake designed for busy consumers seeking convenient and indulgent snack options.

This launch marks the brand's first foray into the ready-to-drink protein category, offering a product that combines taste and nutrition in a portable format.

Arla Protein Milkshake, available in 200ml cups, features a creamy texture and delivers 20g of protein per serving. It is lactose-free, contains no added sugars and is under 182 calories, making it an appealing choice for health-conscious consumers.

The milkshake comes in two flavours: Vanilla Fudge and Chocolate Brownie, which are positioned as satisfying treats for afternoon breaks or evening enjoyment.

Notably, this product is the first protein shake to use a cup-and-straw format, enhancing its convenience for on-the-go consumption. The packaging allows consumers to easily extend the straw and enjoy the milkshake anywhere, meeting increasing demand for portable meal solutions for fast-paced lifestyle.

Amy Punchard, brand manager for Arla Protein UK, highlighted the product's alignment with consumer preferences for indulgent yet health-oriented snacks. “This indulgent milkshake offers active consumers a permissible treat that fits seamlessly into their health goals,” she said.

The product is currently available at Asda and is set to launch at Sainsbury's on September 3.