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Arla Foods has entered the cottage cheese category with the launch of a new range, tapping into rising demand for high-protein and low-fat dairy products.

Cottage cheese is experiencing a resurgence in the UK, driven by the increased consumer interest in high-protein dairy amid trends like rising health-consciousness and GLP-1 medication usage.

Arla said it aims to broaden appeal among younger, protein-seeking consumers while driving value growth for retailers.

With one in four UK households currently buying cottage cheese according to Kantar data, Arla hopes its latest launch will help recruit new and lapsed shoppers to the category by trading up from private label through ‘taste and trusted quality’.

The range has been developed for broad, everyday usage across meals and snacks – such as on toast, in bakes and sauces, or as a high-protein topping.

It combines a light and spoonable texture with a ‘clean and creamy’ taste, Arla said, aiming to appeal to young audiences who engage with social recipe trends involving cottage cheese on platforms like TikTok.

Stuart Ibberson, Arla brand director at Arla Foods, said: “Cottage cheese is back on shoppers’ radar for good reasons – taste, versatility and protein. With Arla Cottage Cheese, we’re bringing the reassurance and reach of the Arla masterbrand to help retailers trade the fixture up, recruit younger shoppers and unlock repeat through everyday usage.”

He added: “Penetration is building, and the UK still under-indexes versus other markets and adjacent dairy protein categories, so there’s clear runway for future growth”.

The new line is available at selected UK retailers from today (5 January 2026) in Natural and Low Fat Natural varieties.