Atlas Bar launches new plant-based protein bars

Atlas Bar has expanded its protein bars portfolio with the addition of three new plant-based bars in the US.

The new plant-based protein bars flavours include: coconut almond, dark chocolate sea salt and peanut butter dark chocolate. The bars are made with real food ingredients, are keto-friendly and contain no added sugar.

Formulated with a 300-mg dose of ashwagandha, each 45g pack contains 15g of protein and less than 1g of sugar. According to Atlas Bar, the brand is the first and only protein bar to support physical and mental wellness.

Atlas Bar’s founder, James Oliver, said: “Our goal at Atlas Bar is to help people become the best version of themselves through mind- and- body nutrition. With our plant-based bars, we can now provide options for all of our customers, helping everyone make a positive choice for their health and the planet.”

Atlas protein bars are available for purchase at retailers nationwide, including Sprouts, Stop & Shop and Lifetime Fitness.