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Babybel is expanding its snack cheese portfolio with the launch of Babybel PRO, a new mini cheese designed to deliver both protein and probiotics in a convenient, portion-controlled format.

The new product combines 5g of protein and 1 billion live and active LGG probiotic cultures per serving, positioning it within the growing functional snacking segment. The individually wrapped cheeses are made with 100% real cheese and four ingredients, and contain 50 calories per piece.

According to the brand, the concept aims to address increasing consumer demand for snacks that deliver added nutritional benefits while maintaining convenience and taste. Market research cited by the company indicates rising interest in functional foods that go beyond traditional formats such as protein bars, shakes, probiotic drinks and yogurts.

“As shoppers increasingly seek out snacks that deliver both protein and probiotics, we recognised an opportunity to expand the Babybel portfolio so consumers don’t have to choose between goodness and enjoyment,” said Jessica Dillon, senior brand director for Babybel. “To meet consumers’ desire for both benefits in one snack, we brought them together in the playful, perfectly portioned format only Babybel can offer.”

Packaged in the brand’s signature red wax coating, Babybel PRO is positioned as an on-the-go snack suitable for occasions ranging from post-exercise refuelling to afternoon snacking. The company says the product fits easily into gym bags, lunchboxes and backpacks, reinforcing the brand’s focus on convenient, single-serve snacking.

Babybel PRO joins the brand’s existing range, which now includes nine varieties spanning traditional dairy cheeses and plant-based alternatives. Current offerings include Mini Babybel Original, Reduced Fat, Mozzarella, White Cheddar, Gouda and Monterey Jack varieties, as well as plant-based cheese alternatives.

The new product is available now at Target and select retailers, with distribution expanding to Walmart and Kroger starting in March and a broader nationwide rollout planned throughout 2026. The suggested retail price is $8.49 for a 12-count pack.

Babybel is produced by Bel Brands USA, a subsidiary of Bel Group, which manufactures a range of portion-controlled dairy and plant-based snack products, including GoGoSqueez, Boursin and The Laughing Cow.