The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Welch's Fruit Snacks is expanding into the functional snack category with the launch of Welch's Probiotic Yogofruits, a new yogurt-coated fruit snack designed to meet growing consumer demand for products that combine indulgence with digestive health benefits.

Launching nationwide, the new range represents the brand's first entry into the fast-growing yogurt snack segment, blending whole fruit with a creamy yogurt coating and probiotics in a premium snack format.

Each serving contains 2 billion probiotic cultures to help support digestive health, alongside a good source of fibre. The snacks are also an excellent source of vitamins A and C and provide calcium and vitamin D, offering consumers a convenient option that combines nutrition with everyday snacking.

Available in Strawberry and Peach-Mango varieties, Welch's Probiotic Yogofruits is made without artificial dyes or flavours, is non-GMO, peanut-free, and contains no corn syrup. The product is available in 10-count boxes with a suggested retail price of $7.99.

By extending its portfolio beyond traditional fruit snacks, Welch's is positioning the brand to capitalise on the convergence of functional nutrition and permissible indulgence, while broadening its appeal to health-conscious families looking for convenient snack options.

Welch's Probiotic Yogofruits is now available at retailers nationwide.