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Pernod Ricard-owned Scotch whiskey producer, Ballantine's, has unveiled its latest innovation: Ballantine’s Sweet Blend.
The new 30% ABV blend combines the essence of Scotch whiskey with sweet flavours, like caramel and vanilla. It has been released to meet the rising demand for a more 'approachable' spirit, aiming to appeal to both whiskey and non-whiskey drinkers.
The beverage was crafted by a team of whiskey experts lead by Ballantine’s master blender, Sandy Hyslop.
Hyslop said: “By layering the classic notes of Scotch whisky with sweet flavours, we’ve created a spirit that is both distinctive and incredibly versatile. This new creation breaks down the traditional barriers of Scotch whiskey, making it perfect for those who want to enjoy the elegance of whiskey in a fresh, new way.”
Ballantine’s Sweet Blend will be available to purchase from 24 February exclusively in Poland, before rolling out in other markets.