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Batchelors, a Premier Foods-owned brand, is set to invigorate the instant noodle market with the launch of its new Super Noodles Chilli and Lime Pot.

This introduction comes amid a rising consumer appetite for spicier flavours and unique combinations in the instant noodle category.

The UK market has shown a notable trend towards experimentation with flavours, particularly among younger consumers.

According to recent data, 34% of instant noodle buyers are under the age of 45, highlighting a demographic shift toward convenience and taste. The new Chilli and Lime flavour is designed to cater to this segment, offering a quick meal option that can be prepared in just four minutes.

The Super Noodles Chilli and Lime Pot is now available at major UK retailers including Sainsbury’s, Farmfoods, B&M, and Home Bargains, with a manufacturer’s suggested selling price of £1.29 for a 75g pot.

This product aims to attract both existing noodle enthusiasts and new shoppers, encouraging them to explore the instant noodle aisle.

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