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Nissin Foods Holdings, the Japanese food giant behind instant noodle brands like Top Ramen and Cup Noodles, has announced a major organisational restructuring of its US operations.

The restructuring aims to enhance the company's management capabilities and drive growth in the critical North and Central American markets.

As part of the restructuring, Nissin will establish a new regional headquarters company, Nissin Foods Americas, which will serve as an intermediate holding company overseeing the company's three existing US operating subsidiaries.

"This organisational change will allow us to make quicker decisions and strengthen our product and marketing efforts in the Americas," said Koki Ando, president and representative director, CEO of Nissin Foods. "The US market is of paramount importance as we continue to globalise our business."

The three US operating companies – Nissin Foods (USA), Myojo USA and Kanzen Meal USA – will become wholly-owned subsidiaries of the new regional headquarters. This move will give the regional HQ greater control and oversight of Nissin's American operations.

Yukio Yokoyama, who currently serves as Nissin's Chief Representative of the Americas, will take on the role of CEO for the new regional headquarters company.

The organisational restructuring comes as Nissin seeks to capitalise on growing consumer demand for its diverse product portfolio, which includes instant noodles, chilled foods and frozen meals.

The company's flagship Nissin Top Ramen brand has long been a staple in American pantries, but the firm has also been expanding its presence in the fresh and frozen food aisles.

"Establishing a dedicated regional headquarters for the Americas underscores Nissin's commitment to this critical market," said industry analyst Mei Tanaka of Tokyo-based research firm Foodcast. "This move should help the company respond more nimbly to evolving consumer preferences and intensifying competition."

The restructuring is expected to be completed by the end of the 2025 fiscal year, with Nissin increasing the capital of the new regional HQ to $122 million through an in-kind contribution of shares from its existing US subsidiaries.

While the organisational changes are significant, Nissin maintains that the impact on the company's overall business performance will be minimal. The firm will continue to provide technical assistance, product warehousing and land leasing support to its American operations.