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BelliWelli, a brand focused on gut health, is set to launch a new flavour of its Daily Fiber and Probiotics Powder, Peach Mango, exclusively in Target stores nationwide on October 13.

With digestive health issues affecting over 70% of US adults, BelliWelli’s expansion into a major retail chain like Target reflects its commitment to reaching a broader customer base.

The introduction of the Peach Mango flavour aims to cater to consumers seeking convenient and effective dietary supplements that support gut health and overall wellbeing.

BelliWelli's Daily Fiber and Probiotics Powder is designed to offer multiple health benefits. Each serving contains 3.5g of dietary fibre, which aids in digestive regularity and helps mitigate bloating.

Additionally, the powder includes 2g of collagen, which is touted for its potential to enhance skin hydration and support scalp health.

With 1 billion CFU of probiotics per serving, the product aims to foster a healthy gut flora, while 278mg of electrolytes are included to promote hydration and energy levels.

The launch at Target is part of BelliWelli's broader omnichannel strategy, which includes both online and brick-and-mortar sales. By positioning its products in a prominent retail environment, BelliWelli seeks to increase visibility and accessibility for consumers increasingly concerned about digestive health.

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