The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

UK bakery Bells of Lazonby has strengthened its position in foodservice with the launch of individually wrapped free-from We Love Cake slices through distributor Central Foods.

The new ‘single serve’ range is designed specifically for the out-of-home sector, responding to growing operator demand for convenient, pre-portioned desserts that balance inclusivity with operational efficiency.

Available in Chocolate Orange and Raspberry Ripple, the slices are gluten, wheat and milk-free, aligning with the continued rise in free-from and allergen-aware menu development.

Produced by the family-run Cumbrian bakery, which celebrates its 80th anniversary this year, the products are manufactured in a dedicated free-from facility. The individually wrapped format supports grab-and-go and impulse purchases, making it particularly suited to high-footfall environments such as cafés, pubs, garden centres and contract catering settings.

For operators, the ready-to-serve format eliminates preparation requirements, helping to reduce labour pressures while also minimising food waste through controlled portioning. The launch also enables Central Foods’ broad customer base to easily incorporate a compliant free-from dessert option without adding complexity to menus.

The move represents a strategic step for the We Love Cake brand as it continues to expand its foodservice footprint. By leveraging Central Foods’ nationwide distribution network, Bells of Lazonby aims to increase accessibility and visibility of its free-from offering across multiple channels.

Josh Boydell-Smith, head of marketing at Bells of Lazonby, said: “Launching the single serve into Central Foods is a significant step in strengthening our presence across UK foodservice. We’re seeing clear demand from operators for products that are both commercially efficient and inclusive, and these single-serve slices have been designed to deliver on both."

We Love Cake is the dedicated free-from brand from Bells of Lazonby, supplying both retail and foodservice sectors across the UK. The new single-serve slices are now available via Central Foods for wholesale and foodservice operators.