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Benefitt, a new brand developed by Thailand-based beverage manufacturer Lactasoy, has launched what it says is Thailand’s 'first high-protein UHT milk', marking a notable expansion of the country’s ambient dairy and functional beverage segment.

The Benefitt High Protein UHT Milk delivers 31 grams of protein per 350 ml serving and is packaged in SIG SmallBloc aseptic carton packs, allowing for ambient storage and nationwide distribution without refrigeration, as well as being convenient and portable.

Formulated with no added sugar, the product features a low-viscosity texture designed to improve drinkability, an important consideration in the high-protein category, which can often face sensory challenges. The milk is also lactose-free and fortified with BCAAs, vitamins B2 and B12, calcium and phosphorus, according to the company.

“Our goal with Benefitt is to make high-protein milk accessible, convenient and enjoyable for consumers across Thailand,” said Phanwana Mahasup, advertising manager and marketing coordinator for Benefitt at Lactasoy. “The UHT format allows us to deliver high nutritional value without refrigeration, while the SIG packaging supports nationwide distribution”

From a manufacturing perspective, the product is produced on a SIG Small 24 aseptic filling machine, which supports multiple packaging formats and rapid changeovers. This flexibility allowed Lactasoy to enter the high-protein UHT category without investing in additional filling equipment, highlighting how aseptic technology can lower barriers to innovation for beverage producers

“Flexible aseptic filling technology continues to open new category opportunities for beverage producers,” said Vatcharapong Ungsrisawasdi, regional director for Thailand, Laos, Myanmar and Cambodia at SIG.

Until now, Thailand’s high-protein milk offerings have largely been limited to pasteurised products requiring cold-chain logistics and shorter shelf lives. By leveraging UHT processing and aseptic packaging, Benefitt is targeting consumers seeking convenient, shelf-stable protein nutrition suitable for busy lifestyles, workplace consumption, and meal replacement occasions.

Benefitt is now available nationally through 7-Eleven Thailand.