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Three new launches in the crowded functional drinks market include:

Liquid Smoking Designed to give a euphoric sense of calm and relaxation using African herbal extracts. Already published in the Dutch Telegraph and designed by Studio Pirates in The Hague, the relax drink Liquid Smoking is sold in a 25.4cl can.

Company founder Martin Hartman commented: “Liquid Smoking is absolutely not an 'energy' drink. It is the opposite. It is a 'relax' drink featuring a herbal mix which had similar properties to nicotine".

Rebootizer A drink in a dual sachet that you press, squeeze, shake and drink to revive yourself after a night out partying. Ten years in development, it works because the functional ingredients only come into contact at the last minute. Already having Swiss and French regulatory approval “It’s a new way to improve your life,” claims founder Thierry Huguet.

Transatlantic Blow “Bring the product to the people, not the people to the product” explained marketing guru for Transatlantic Blow, Stefan Gottchalk. Chill out ‘Blow’ beds for nightclubs, beach tepees and beach towels – in fact 80 branded products are bringing word of Blow to the club scene. Blow, another word for cocaine, is the latest stimulation drink made using coca leaf extract. A blend of 13 exotic herbs including caffeine and ginkgo biloba it has a strong citrus flavour and is intended to enhance response, blood circulation and mobility. Local inhabitants of the Andes chew coca plant leaves to anaesthetise the body against hunger, exertion and tiredness.

… and in the gourmet food hall… Eau de Fruit in Boxal’s striking alubottle offered a refreshingly different concept being entirely natural and in three delicious variants – mint and lemon verbena, cardamon and verbena and and pink grapefruit with lemon thyme and aniseed. Created with the help of Mr Jeannot also the oenologist for Jean Paul Gaulthier’s perfume Madame, these are eminently drinkable and already making inroads in the premium sector across Europe.

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