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Beyond Meat, otherwise known as Beyond The Plant Protein Company, has announced the US roll-out of a new buffalo sauce-flavoured Beyond Chicken Pieces variant.

The new variety, launching into over 2,000 Kroger stores, follows the launch of Beyond’s Chicken Pieces. Original at major retailers with a revamped, clean-label recipe last year.

According to Beyond, the Spicy Buffalo Pieces offer the same taste and nutritional profile as the Original product, with the spicy flavour of cayenne pepper-based buffalo sauce.

The pieces contain 21g of plant-based protein and 130 calories per serving, with just 0.5g of saturated fat from avocado oil. Both varieties are made with Non-GMO Project-standard ingredients, Beyond confirmed, as well as being the first plant-based chicken alternatives to be certified by the Clean Label Project.

They are pre-cut and can be cooked from frozen, designed for convenient addition to a wide range of dishes including stir-fries, salads, pastas, tacos, wraps and bowls.

Ethan Brown, founder and CEO of Beyond Meat, said: “The introduction of Beyond Chicken Pieces Spicy Buffalo at Kroger stores nationwide marks an exciting expansion of our chicken portfolio”.

He added: “The product is the latest output of our strategy to provide consumers with an industry-leading portfolio of clean and delicious offerings”.