Big Sipz enters vodka-based RTD market with launch of Lyte Ade

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US beverage brand Big Sipz is expanding its ready-to-drink (RTD) portfolio with the launch of Big Sipz Lyte Ade, its first-ever vodka-based offering in the United States.

The new range marks a move into a new beverage category for the brand, combining a distilled vodka base with real coconut water in a non-carbonated drink inspired by the flavours of traditional sports drinks.

Available in 500ml resealable Tetra Pak cartons, Lyte Ade contains 5% ABV and is positioned as a lighter alternative to the brand's existing wine- and malt-based cocktails. Each serving contains 100 calories, with zero sugar and zero carbohydrates.

The launch comprises three flavours: Fruit Punch, Watermelon and Orange Crush.

Fruit Punch combines cherry, citrus and tropical fruit notes, while Watermelon offers a crisp profile with a mineral and sodium finish. Orange Crush completes the range with a tangy citrus flavour and bright orange sweetness.

Big Sipz has developed the new line to target a broader range of social occasions, including sporting events, festivals, poolside gatherings and outdoor activities.

Joey Parris, chief marketing officer at Patco Brands, said: “Lyte Ade represents an exciting next step for us, introducing our first vodka-based offering in a 500ml resealable Tetra Pak format. We saw an opportunity to bring something fresh to the growing Ade category by combining familiar, nostalgic flavours with real vodka, coconut water, and zero sugar.”

The launch comes as the US premixed cocktail market continues to expand, with Big Sipz looking to capitalise on demand for convenient, portable beverage formats and new flavour combinations.

The brand has already established a presence in the US convenience channel, ranking among the top 10 premixed cocktail brands by dollar sales and volume. Its existing 330ml Tetra Pak format is also ranked among the channel's top five formats, according to the company.

Big Sipz Lyte Ade will begin shipping to distributor partners in selected US states from 1 February 2027, with retail shelf and cold-vault availability scheduled to start on 15 February 2027.