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Natural micronutrients start-up Biovit has released the world’s first naturally fortified mass-market food and beverage product. The new instant porridge range, developed in partnership with whole food nutrition brand Purition, aims to address undernutrition among vulnerable populations.

The Biovit-fortified porridge, branded as Build & Restore, is designed for individuals experiencing loss of appetite, difficulty chewing or swallowing, or those recovering from surgery or illness.

The Build & Restore porridge is available in four flavours: Classic Unflavored, Banana & Cinnamon, Strawberry Jam and Golden Syrup. With the growing focus on nutrition and health, particularly in care settings and for elderly populations, this product aims to provide a convenient, nutritious option that does not compromise on quality.

According to Biovit, the porridge is the only meal replacement product on the market enhanced with natural vitamins and minerals sourced from organic plants, such as curry leaf, moringa and ascophyllum seaweed extracts. This approach stands in stark contrast to conventional fortified products, which often rely on synthetic additives derived from petrochemicals.

Edward Taylor, founder of Purition, noted the brand’s commitment to whole food nutrition. “For years, we’d been searching for a truly natural alternative to synthetic micronutrients that wouldn’t compromise our food-first philosophy,” he staid. The collaboration with Biovit represents a breakthrough in the search for natural fortification methods that align with Purition's values.

Ky Wright, founder and CEO of Biovit, highlighted the importance of using natural nutrients in products aimed at preventing malnutrition. “The human body evolved to absorb nutrients from real foods, not isolated synthetic compounds,” he noted.

Currently, a two-year research study in partnership with the University of Swansea is underway to compare the bioavailability and efficacy of natural versus synthetic vitamins and minerals. The findings, expected later this year, could further influence industry standards and consumer preferences.

Biovit plans to expand its offerings, with at least two additional fortified products set to launch in the UK market soon. The company is also collaborating with over ten major organic and natural food brands on new product development initiatives.