US pancake brand Birch Benders has unveiled new keto-friendly and organic baking ranges, featuring cake mixes and frostings.
The keto-friendly products are said to be gluten free and include three baking mixes and two frostings: Ultimate Fudge Keto Brownie Mix, Chocolate Keto Cake Mix, Classic Yellow Keto Cake Mix, Chocolate Keto Frosting and Vanilla Keto Frosting.
According to Birch Benders, the new range features clean ingredients, is free from added sugar and offers low net carbs.
Also containing no added sugar, the new organic baking products include: Ultimate Fudge Organic Brownie Mix, Chocolate Organic Cake Mix and Classic Yellow Organic Cake Mix.
“For years, we have reimagined classic favourites with better-for-you alternatives, including our popular pancake and waffle mixes, and we’re thrilled to bring the Birch Benders magic into the baking aisle,” said Lucy Rand, vice president of marketing at Birch Benders.
“We believe that life is too short to not enjoy the foods you love most, and this new line is a great option for anyone who is balancing decadent desserts and better-for-you eating.”
The new mixes and frostings are available to purchase via the brand’s website and launch later this month on Amazon.
The products will also be available at retailers including Target, Kroger and Walmart starting in April.
Last year, Sovos Brands acquired Birch Benders, as it looked to strengthen its presence in the breakfast and snacking categories.
© FoodBev Media Ltd 2023
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