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Bol Foods, a player in the fresh soup market, has unveiled its latest product innovation: Protein Thai Green Noodle Power Soup.

The new offering is designed to meet the increasing consumer demand for nutritious, convenient meal options as the food industry shifts towards health-focused eating.

Now available in Tesco, with plans to expand to Sainsbury’s and Amazon by 17 September, Thai Green Noodle Power Soup features a creamy coconut base infused with lemongrass, chilli and ginger. Packed with rice noodles, green beans and edamame, the soup delivers a satisfying and flavourful experience.

Each pot contains 24g of protein, 12g of fibre and contributes two of the recommended five daily servings of fruits and vegetables, making it an appealing choice for health-conscious consumers.

Bol Foods aims to address a key barrier to fresh soup purchases: satiety. According to the Bol Consumer Insights Panel from August 2025, consumers often find that traditional soups do not provide enough fullness.

In response, Bol has prioritised high-protein and high-fibre ingredients to enhance the nutritional profile of their products, reinforcing their position as a leader in the fresh soup category.

The launch of the soup aligns with the growing popularity of Thai cuisine in the UK, which has seen a 23% year-over-year increase in retail sales, according to Kantar.

Thai Green curry is among the top three Thai dishes favoured by UK consumers, further positioning Bol’s new offering to capture market interest.

The suggested retail price for the new soup is £3.30, making it an accessible option for consumers seeking healthy and convenient meal solutions.