top of page

The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

FoodBev Media Logo
Access more as a FoodBev subscriber

Sign up to FoodBev and unlock more insights from the international food and beverage industry. Subscribers have access to webinars, newsletters, publications and more...

Boston Beer Co and Beam Suntory partner to launch Sweet Tea Whiskey
Rafaela Sousa

Rafaela Sousa

8 August 2022

Boston Beer Co and Beam Suntory partner to launch Sweet Tea Whiskey

Boston Beer Company has unveiled a whiskey-infused version of its Twisted Tea Hard Iced Tea brand, as part of its ongoing partnership with Beam Suntory. Twisted Tea Sweet Tea Whiskey is made with real brewed tea, and packed with the sweet tea taste balanced with whiskey for a smooth blend of oak and bright lemon. "We are excited to continue our partnership with Boston Beer Company and to bring Twisted Tea into the whiskey space," said Stephanie Kang, senior director of strategic ventures at Beam Suntory. "We're taking the great taste of Twisted Tea Hard Iced Tea and reimagining it as a whiskey to deliver on the bold and unexpected experiences consumers are looking for." The 32.5% abv beverage will be available across five US markets, including Massachusetts, Rhode Island, Ohio, Missouri and Texas, as well as military outlets. Last year, the Boston Beer Co and Beam Suntory announced a long-term, strategic partnership to bring some iconic brands into the fastest-growing beverage categories.

bottom of page