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UK fruit cider brand Brothers Cider is entering the alcohol-free category with the introduction of a new 0.0% ABV variant.

Toffee Apple Alcohol Free is gluten free as well as vegan, and will be available via Morrisons, independent retailers and the Brothers online shop.

The new variant offers an alcohol-free version of the existing Brothers Toffee Apple flavour and comes in a 500ml bottle.

 Nicola Randall, senior marketing manager at Brothers, said: “At Brothers, we have always sought to provide meaningful innovation in the cider category, which not only has appealed to our core set of customers but piqued the interest of all consumers with our unique set of flavours. 

“We’ve entered the alcohol-free category to ensure our customers can continue to explore and experience our exciting flavours and enjoy the quality and taste of a Brothers Cider whatever the occasion. Empowering consumers with the choice to go alcohol-free when they wish, will foster greater loyalty with our brand and further consolidate our position for long-term success.”