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BZZD Energy adds pink lemonade flavour to portfolio
FoodBev Media

FoodBev Media

20 March 2024

BZZD Energy adds pink lemonade flavour to portfolio

BZZD Energy has expanded its portfolio with the addition of a pink lemonade flavour. The new flavour delivers natural energy with caffeine sourced entirely from plants. Its pink colour comes from a hint of raspberry, and it is sweetened with pure blossom honey and plant-based stevia, avoiding the "overwhelming sugary taste often associated with energy drinks," said the brand. BZZD Energy's founder, Louise Lloyd, said: “BZZD Energy was always created with an innovation pipeline in mind, we are an energy brand not a mixer brand. Following our successful launch of BZZD Tonic Water OOH and in selected high-end retail, BZZD Energy Pink Lemonade is the first in a line of new flavours." "Energy is the biggest growth driver in soft drinks and whilst the original energy drink consumer has grown up, the category has not, we are offering premium, elevated energy for a more discerning palette.” BZZD is available on the brand's website, Amazon and at Selfridges, with plans for retail expansion later this year.

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