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Mike’s Hard Lemonade launches new flavours for spring and summer
FoodBev Media

FoodBev Media

9 April 2024

Mike’s Hard Lemonade launches new flavours for spring and summer

US-based Mike’s Hard Lemonade has released its latest flavour innovations, aimed at capturing summer and spring sipping experiences. Among the new offerings is Mike’s Hard Limonada Fresca, a reinterpretation of traditional Latin American Aguas Frescas recipes. The Limonada Fresca line-up features flavours such as Watermelon Lime, Mangonada, Citrus Limonada and Pineapple Guava. These flavours are carefully crafted to deliver a blend of luscious citrus, lime and lemon, enhanced with real fruit juice and agave nectar. The company is also rolling out new Mike’s Harder mixed drink flavours. This includes Piña Colada, Hurricane Punch and Screwdriver. Piña Colada and Screwdriver will be available nationwide in 16oz single-serve cans, while Hurricane Punch will be offered in 23.5oz single-serve cans. The timing of the launch aligns with the onset of spring and the nearing of summer, ensuring that consumers have access to these new offerings in time for warmer weather and outdoor gatherings.

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