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Candia launches Silhouette Active with Fabuless
FoodBev Media

FoodBev Media

15 December 2008

Candia launches Silhouette Active with Fabuless

Single-serve UHT drink Silhouette Active, from French dairy producer Candia, contains the active ingredient Fabuless from DSM which allows consumers to feel fuller for longer.

It contains a mixture of natural oat and palm oils formulated in a stable emulsion, and its unique microstructure sends an ‘appetite satisfied’ message to the brain.

Olivier Cousin, R&D Director Candia, said: “Silhouette Active offers a striking proposition to consumers in France – from the premium packaging right down to its highly effective, active ingredient Fabuless.

“We see a perfect synergy between Silhouette as the leading skimmed milk brand in France, and Fabuless, which is a globally established and clinically proven weight management ingredient.”

Emily Tellers, product manager Fabuless, DSM, added: “Silhouette Active is the first UHT milk application for Fabuless, and signifies the strong demand in France for everyday products with enhanced functionality.

“The addition of Fabuless to Silhouette Active provides consumers with a convenient, refreshing and effective way to manage calories and long-term weight. In practical terms, they can easily consume one to two cartons of Silhouette Active. Studies show that Fabuless reduces hunger and helps people manage the calories they consume, leading to longer term beneficial effects on body weight after dieting, as well as on body fat.

“This is an exciting launch, backed by a national advertising campaign, so we are confident of a positive response. We anticipate that more dairy manufacturers worldwide will harness the opportunity to use Fabuless in their wider dairy applications.”

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