The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Carlsberg has introduced a new alcohol-free cider claimed to be the market’s first with no sugar or calories, under its Somersby brand in Germany.

Somersby Zero launches with the motto ‘Zero means more,’ representing ‘a new era of carefree enjoyment for those who want to enjoy consciously without compromising on taste’.

The new Zero range consists of two flavours: a classic apple, and a yuzu and lemon variety, tapping into the trending Asian citrus flavour combination. It is characterised by an ‘intense fruitiness, with a slightly tart taste that combines notes of grapefruit and tangerine,’ Carlsberg said in a statement.

The launch aligns with increasing consumer demand for low and no alcohol options, as well as zero-sugar and low-calorie alternatives that align with modern active lifestyles. According to a YouGov survey, 49% of 18-24-year-olds have chosen to abstain from alcohol in line with growing interest in health, wellbeing and nutrition.

Gunnar Fischer, CMO at Carlsberg Germany, said: “With Somersby Zero, we are delighted to launch a product on the German market that is not only unique, but also a real game changer in the modern cider sector. Somersby embodies the joy of life, lightness and special moments of delight – exactly what Somersby Zero is all about.”

“We are proud to be the first market within the Carlsberg Group to launch this promising product, ensuring we have the right choice for every taste in our portfolio.”

The launch is part of a global plan to introduce Somersby Zero, beginning with Germany as the lead market in 2025, followed by expansion into broader markets in 2026, starting with Poland.