The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Catalina Crunch has expanded its portfolio with the nationwide launch of new Snack Size Multipacks, bringing its Protein Cereal and Protein Snack Mix ranges into single-serve formats designed for on-the-go consumption.

As consumers increasingly snack between meals, during commutes and while travelling, Catalina Crunch said it is responding to demand for convenient products that offer both indulgence and nutritional value.

The new Snack Size Cereal Multipacks contain six individually wrapped, single-serve pouches and are available in Cinnamon Toast and Fruity flavours. Each pouch contains 11g of protein, is an excellent source of fibre and contains 0g of sugar.

For savoury occasions, the Snack Size Snack Mix Multipacks contain five individually wrapped pouches of Catalina Crunch’s snack mix, combining Catalina Crunch cereal with protein pretzels, nuts and other ingredients.

Available in Traditional and Cheddar flavours, each serving contains 10g of protein and is a good source of fibre.

The company said the new formats have been developed to meet growing demand for convenient, portioned snacks, particularly as consumers adopt higher-protein eating habits and nutrition plans associated with GLP-1 medications.

Sam Martin, chief revenue and marketing officer at Catalina Snacks, said: “Consumers are looking for snacks that work harder for them. More people are turning to snacks throughout the day, whether they're between meetings, commuting, travelling, or even replacing traditional meals."

Founded in 2018 by Krishna Kaliannan, Catalina Snacks produces products positioned around protein, fibre and reduced sugar, with its portfolio spanning Protein Cereal, Protein Snack Mix, Chocolate Cookie Bars and Protein Granola.

The new Snack Size Multipacks are available through Catalina Crunch’s website, with distribution into major retailers across the US set to follow.