UK-based drinks brand Cawston Press has released a new sparkling orange flavour, which the brand claims is a ‘grown-up’ take on the classic fizzy orange drink.
Made with no added sugar, no artificial sweeteners and no concentrates, Cawston Press Sparkling Orange is made with squeezed oranges, bitter orange extracts, Seville orange puree, sparkling water and pressed apple juice.
The drink joins Cawston’s Sparkling range, which includes Rhubarb, Cloudy Apple, Elderflower Lemonade and Ginger Beer flavours, which are available in most major UK retailers.
Cawston Press managing director, Steve Kearns said: “For many of us, the words fizzy orange bring back happy childhood memories. But to our adult palates, most of them taste syrupy and cloying.
“By swapping out the added sugar and fake stuff, and balancing sweet against bitter, we’ve given fizzy orange a much-needed makeover.”
Last year, Cawston Press decided to overhaul its range of drinks to include less sugar prior to the introduction of the UK Sugar Levy in 2018.
As part of this reformulation strategy, the brand committed to exclusively using pressed fruit to flavour the new range, claiming that this move reduces the average amount of sugar in the range by 31% compared to the brand’s previous recipes.
© FoodBev Media Ltd 2019