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Herbal tea brand Celestial Seasonings has expanded its wellness tea portfolio with a new line designed to address a variety of health needs throughout the day.

The new launch reflects a broader trend in the beverage industry towards functional products that cater to the holistic wellness-focused consumer.

The new line, which includes blends such as She-Well Raspberry Leaf and Good Vibes Lemon Mint, aims to provide both flavour and function, supporting consumers from morning motivation to nighttime relaxation.

This expansion builds upon the brand's established reputation, particularly its well-regarded Sleepytime offerings, which have been integral to many consumers' nightly routines.

Lee Nelson, marketing director at Celestial Seasonings, noted that health-conscious consumers are increasingly integrating tea into their wellness rituals.

This shift is evident in the growing demand for products that not only taste good but also offer health benefits. The new teas incorporate ingredients like adaptogens and herbal components, appealing to consumers seeking holistic approaches to health.

She-Well Raspberry Leaf tea is targeted specifically at women, featuring a blend designed to support wellness during their monthly cycle.

Meanwhile, Good Vibes Lemon Mint tea combines refreshing flavours with adaptogens aimed at enhancing mood. Other offerings include a Detox Blend Dandelion and the Everyday Wellness Variety Pack, which features a selection of functional blends for various health needs.

This expansion comes at a time when the wellness beverage sector is experiencing robust growth, driven by consumer interest in health and wellbeing.

Celestial Seasonings' approach aligns with market trends that emphasise natural ingredients and functional benefits, positioning the brand to capitalise on the increasing consumer preference for wellness-oriented products.

The new line is currently available through various retail channels, including Walmart and online.