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Food-tech start-up Jenerise has this week announced the global launch of Jenerise Cr.01, a 'precision-grade' creatine monohydrate ingredient for the functional nutrition market.

Cr.01 is Jenerise’s flagship solution, the first in a planned pipeline of creatine innovations as the ingredient continues to boom in popularity within the functional F&B and specialised nutrition markets.

The company is also currently working on the development of a liquid-stable creatine technology, aiming to address the biggest formulation challenge for creatine product developers (creatine degrades quickly into waste product creatinine when mixed with liquid).

Cr.01 achieves a constant assay of over 99.96%, verified by inspection and certification organisation SGS to meet the ICON standard – an independent regulatory standard that affirms creatine ingredients’ purity, with at least a 99.5% minimum purity threshold required for certification. The solution contains no detectable cyanide or dihydrotriazine, and dicyandiamide (DCD) is controlled to seven parts per million.

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According to Jenerise, the solution dissolves clear and sediment-free in under 40 seconds, with a 200-mesh particle size that completely eliminates grit and bitterness. It is heat-stable, neutral-tasting and suitable for integration across broad delivery formats including ready-to-mix powders and stick packs, functional snacks, gummies, capsules and chews.

While creatine has traditionally been marketed toward the sports nutrition market due to its benefits in boosting performance and supporting muscle growth, research suggests broader benefits of supplementation in areas such as cognitive function and brain health, women’s health and healthy ageing.

Jenerise aims to close that gap, with co-founder and CEO Steve Jennings bringing decades of expertise – he played a key role in introducing creatine monohydrate to Olympic gold medal-winning athletes in 1992.

“For thirty years, I watched the category fail to grow up,” Jennings commented. “The science kept expanding…and the market kept selling it to the same narrow slice of gym-goers. Jenerise exists because that gap became impossible to ignore.”

The company operates as a B2B creatine tech brand, with distribution partners already in place across key global markets including the UK and Western Europe, Central and Eastern Europe, North America, Australia and New Zealand and South Africa. Latin America distribution is also set to be confirmed shortly.