The latest news, trends, analysis, interviews and podcasts from the global food and beverage industry

Celsius Holdings has announced substantial progress in the integration of the Alani Nu brand, as the beverage company continues to strengthen its position in the competitive energy drink market.

As of December 1, over 80% of Alani Nu's direct store delivery operations have successfully transitioned into the PepsiCo distribution network, with full integration anticipated by the end of Q1 2026.

The integration of Alani Nu is a critical component of Celsius' broader strategy to enhance its product offerings and distribution capabilities.

CEO John Fieldly highlighted the disciplined approach taken by the company: “Our teams have been incredibly focused this year, maintaining our commitment to consumers while executing the integration of two new brands into our energy beverage portfolio.”

This integration not only streamlines operations but also positions Celsius to leverage PepsiCo's extensive distribution network, significantly enhancing its market reach.

Fieldly further noted that the integration is on track alongside the ongoing integration of the Rockstar brand, which is expected to be completed in the first half of 2026.

In conjunction with the integration efforts, Celsius Holdings reported a remarkable milestone, achieving a 20.2% market share in the energy beverage category during the 12-week period ending 23 November.

This growth of 25.5% outpaces the overall energy drink market, which grew by 13.7% in the same timeframe. Such performance underscores the effectiveness of Celsius' strategies in capturing consumer interest and expanding its footprint in the industry.

Celsius’ CFO Jarrod Langhans and chief of staff Toby David are set to present at the Morgan Stanley Global Consumer & Retail Conference later today, where they will likely discuss the ongoing integration of Alani Nu and its implications for the company's future growth trajectory.

In premarket trading, shares of Celsius Holdings increased by 0.7%, reaching $41.10, reflecting a significant 55% rise year-to-date and reinforcing the company’s leadership position in the beverage sector.