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Chobani launches shelf-stable ‘super milk’ for those in need
Phoebe Fraser

Phoebe Fraser

10 July 2024

Chobani launches shelf-stable ‘super milk’ for those in need

Dairy giant Chobani has introduced its first-ever shelf-stable low-fat dairy milk, Chobani Super Milk.


The milk is nutrient-rich and was crafted specifically to be donated to support people impacted by disasters and to help vulnerable people.


Developed to help the American Red Cross and Chobani's local food bank and pantry partners, Chobani Super Milk provides access to nutrient-dense, high-protein, low-fat dairy to those who need it most.


Super Milk was created to fulfil the need for nutritious, high-quality dairy products during disaster relief efforts that do not require refrigeration. The shelf-stable milk also addresses logistic and supply chain challenges often associated with providing dairy to food banks and pantries.

Chobani introduces shelf-stable ‘super milk’ for those in need

Chobani will produce around 145,000lbs of Chobani Super Milk each month, to be deployed by the American Red Cross nationally in areas facing natural disasters and to local partners in central New York and southern Idaho communities.


Hamdi Ulukaya, founder and CEO of Chobani, said: “We know food is essential, but it becomes an even greater need during natural disasters. What we did at Chobani was make a solution that could be deployed when and where it's needed. We call it Super Milk – high protein, high fibre, nutritious milk that is wholesome and shelf-stable...We are humbled and honoured to help those in need during hard times."


Ulukaya continued: “We are spreading Super Milk across the country through partnerships with the American Red Cross and local food banks and pantries in southern Idaho and central New York. We are so proud to work with these inspiring organisations who are focused on delivering food to more people. We could not make this impact without the power of these partnerships, and it is an honour to work together."


Cliff Holtz, president and CEO of the American Red Cross, commented: "Last week, Chobani sent a truckload of Super Milk to New Mexico in just a few days, helping power our relief efforts for those impacted by the wildfires. We're grateful for their generosity and partnership as families continue to rely on the Red Cross for vital comfort and care in the wake of more frequent and intense disasters."


The milk was launched with support from Tetra Pak, Dairy Farmers of America and IFF for ingredients and packaging.


#Chobani #milk #dairy #peopleinneed #US

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