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Yoplait Liberté Canada, known for producing and distributing a variety of high-quality yogurt and dairy products, has announced the appointment of Claire Bara as its new CEO, effective immediately.

With a robust background in the consumer goods sector, Bara is set to spearhead the company’s efforts to enhance profitability and sustainability for its Yoplait and Liberté brands across Canada.

Bara brings a wealth of experience to her new role, having previously served as President of A. Lassonde, where she excelled in leading the Canadian beverage division.

Her career also includes senior positions at notable Canadian firms such as Rona, Sobeys and Molson Coors, where she demonstrated a strong capacity for leadership and a deep understanding of the Canadian market landscape.

Myriam Riedel-Kienzi, CEO of Yoplait International, said: “Claire’s extensive experience in the consumer goods industry and her in-depth knowledge of the Canadian market will be a tremendous asset,”

She added: “I have every confidence that Claire will continue developing the potential of our two iconic brands with her teams and deliver healthy, delicious dairy products to Canadian consumers”.

In her new position, Bara will oversee operations in key locations including Montréal, Saint-Hyacinthe, Mississauga and Vancouver.

In a statement, she noted the importance of local sourcing and sustainability in her vision for the company. “I am deeply honoured and excited to lead Yoplait Liberté Canada at such a pivotal time for our industry,” she remarked.

“As Canadian consumers increasingly seek local, wholesome products made with care, I am proud to join a company that has, for decades, been dedicated to offering high-quality dairy products made with 100% Canadian milk from local farms.”

Yoplait Liberté Canada has roots dating back to 1936 for Liberté and 1971 for Yoplait. The company is committed to producing and distributing high-quality yogurts and dairy products, employing over 350 people nationwide.

The brand portfolio includes products such as Yop, Tubes, Source, Méditerranée and Minigo.

Since joining the Sodiaal Group in January 2025, Yoplait Liberté Canada has been positioned to leverage the strengths of one of the world’s largest dairy cooperatives, which represents over 15,000 producers.

This partnership is expected to enhance the company’s capabilities in delivering innovative and sustainable dairy solutions to Canadian consumers.

Bara's leadership is anticipated to further Yoplait Liberté Canada’s focus on innovation and sustainability, aligning with the increasing consumer demand for locally sourced and responsibly produced food products.

Featured image: © Yoplait Liberté Canada